Gristly Nest

As is the norm and as was our wont, Ben was a-sharing a pot o' tea with me 'round a table set for two. It had been brought into existence just a few minutes earlier after I struck upon the uncanny idea of pouring boiling hot water into a teapot filled with three scoops of tea and leaving it for a bit. And now we was drinking it.
"The thing is," began Ben, holding his teacup aloft in contemplation, "you need a unique voice; something to separate you from the masses."
"Go on," went I.
"Well, essentially it boils down to—hey, we're drinking tea!—making something different enough to attract an audience while simultaneously appealing to their existing notions of humour and/or insight derived from a wide variety of media outlets."
"That's a tricky line to tread," I observed.
"Indeed it is. But if you believe in what you're doing, then, well, it would help, I suppose."
"But do we even need recognition?"
"Well, that's the thing, i'n't it? Would we feel unworthy if we went unnoticed? Would it feel like a waste?"
"No."
"Precisely. I mean, if we really wanted attention, we could frock up in trench-coats and thrust into the breeze."
"And we do that anyway."
"We do. Thus our real goal in all this should be to go completely unnoticed."
"It's a deal. And this way, we don't need to change our approach one bit."
"Exactly right, Hump."

It was a rip-snorting success.